How to Use Customer Data to Drive a Test and Learn Culture
Many organisations rely on opinion to drive their business decisions which drives their customers' experience. The time pressure on resources can also mean that non-performing actions or decisions will remain in place. This could simply be that you’re sharing out of stock items on your website which is causing abandoned baskets, or personalisation that isn’t accurate.
Using your customer data to drive a test and learn culture, will help you to make the transition from opinion to fact, by identifying what small, quick tests you can conduct to answer important business questions, improve upon your business KPIs and improve your customer experience.
In this on-demand webinar you will:
- Learn how to use customer data to drive a test and learn culture
- Identify tests to conduct to turn opinion in to fact and drive business decisions
- Understand how to improve your business KPI's and improve customer experience