The State of Engagement

The State of Engagement


In The State of Engagement, Marketo partnered with Illuminas, a third-party independent research firm, to survey 1,100+ marketers in the United States, United Kingdom, Germany, and France and 1000+ consumers in the U.S. and U.K. to explore: 

  • Marketer and consumer attitudes toward engagement and their motivations for engagement
  • Organizational objectives, strategies, and alignment of engagement activities across specific engagement channels
  • How and when engagement happens, how successful it is, and how success is measured
  • Innovation trends in how to approach engagement and opportunities for improvement and growth

Throughout this report you will see consumers referenced broadly and more specifically as B2B consumers and B2C consumers.