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The Retail Social Proof Barometer

The Retail Social Proof Barometer


In this modern age of eCommerce, many marketers are beginning to forget a core sales principle that has been driving retail for decades - People Buy from People.

Consumers trust the opinions of others, and social proof tactics offer a cost-effect and scalable way to recreate a person-to-person experience to improve online conversion rates.

To understand which tactics help lead to a purchase, Fresh Relevance matched the email and web initiatives of 50 IRUK Top 500 retailers with the opinions of 2000 consumers.

Read the report to discover:

  • The three pillars of social proof
  • The tactics that shoppers expect when making a purchase decision
  • The brands that excel in social proof 
  • The ones who are just scratching the surface
  • How to determine the right mix for your brand