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Digital Holidaymaker Trend Report - Young Edition

Digital Holidaymaker Trend Report - Young Edition


Generation Z and Millennials travel very differently compared to their parents’ generation. The death of Club 18-30 is just one prominent example of how much their idea of a perfect holiday has changed in recent years.

So how can travel marketers make sure that these digitally-savvy consumers aren’t left behind by a frustrating booking experience that doesn’t cater to their expectations? 

To get answers, Fresh Relevance polled over 600 UK consumers aged 16 to 34 to uncover:

  • Preferred channels and emerging technologies in the research and booking process
  • The potential of social commerce
  • Most common frustrations in the booking process
  • Marketing tactics that build loyalty

Read this report to identify opportunities to engage with Gen Z and Millennial vacationers and increase repeat bookings.