The State of B2B Marketing Automation

The State of B2B Marketing Automation


Is your marketing automation investment paying dividends? Act-On commissioned Econsultancy to conduct research on the State of B2B Marketing Automation, surveying 350 B2B marketing professionals across North America and Europe to better understand the ROI and satisfaction levels of marketing automation deployments..

Are you ahead of the curve when it comes to marketing automation effectiveness and sophistication of use cases? Read the latest ebook to find out how ‘Leaders’ use and value their marketing automation investments.

Why read this eBook? Gain actionable insight to help you get the most mileage out of your marketing automation system with five tips to help you maximize your current or planned implementation.

Econsultancy Research Report: The State of B2B Marketing Automation


Marketers today are faced with the challenge of effectively reaching their customers at every stage of the buyer’s journey. That’s why technology like marketing automation (MA) has a bigger role to play than ever before. But how effective is marketing automation? And for those who are finding success, what benefits are they seeing?  

Econsultancy and Act-On Software teamed up to explore the maturity of marketing automation, and to look at adoption levels and types of strategies organizations are using. Download this report to dive into the results of The State of B2B Marketing Automation.

Read this report to find out:

  • How effective marketing automation truly is
  • The journey to marketing automation success
  • 5 tips for better results with B2B marketing automation