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The Business Case for Marketing Automation

The Business Case for Marketing Automation

Act-On

Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.

To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do.

This eBook will help you create a compelling case.