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Got CRM? Why You Need Marketing Automation, Too

Got CRM? Why You Need Marketing Automation, Too

Act-On

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.

In this eBook, you'll learn:

  • Marketing can manage and scale campaigns and programs using automation
  • Marketers can use scoring data to deliver sales-ready leads to the sales team
  • Sales can send marketing-created, personalized, trackable emails and messages