Developing a Customer Journey Mindset: How to Build Great Experiences
It’s a customer-first world, and your brand is just living in it.
Customer engagement happens everywhere – websites, mobile apps, online storefronts, in the home, in retail stores, airports, banks, elevators and beyond. Customers expect experiences – powered by digital, informed by data – to be tailored to their interests and needs. This is the new competitive battleground where winners are created, and losers emerge.
The only way to stay competitive is by building a relationship with your audience at every touchpoint of the customer journey, by removing roadblocks to enable interactions that are engaging, differentiated, and personalised.
If your organization is ready to adopt a customer-journey mindset, join us to learn about:
- The challenge: Removing the roadblocks to exceptional customer experiences.
- The opportunity: Understanding what’s possible when you adopt a journey mindset.
- The future: Adopting key steps to creating customer-centric journeys.
Jess Goulart - Head Of Marketing And Alliances Born Group
Jess Goulart is the head of marketing and alliances for BORN Group, a global digital agency that thrives at the intersection of commerce, content, and creative. She is responsible for the firm's global brand building and demand-generation strategies. Goulart brings with her more than 10 years of digital marketing experience with an emphasis on behavioral analytics and the omnichannel user experience.
BORN provides a holistic suite of market-leading services, from large-scale image production to bespoke content experiences and innovative ecommerce solutions. Its evolution over 25 years represents the BORN team's passion for delivering fully integrated creative work to the firm's global clients.
David Aponovich - SR. Director, Product Marketing Acquia, INC
David Aponovich is a senior director of product marketing at Acquia, where he helps articulate the business and technical values of Acquia’s solutions for digital experience. Prior to joining Acquia, David was a senior analyst at Forrester Research, covering WCM and digital experience platforms and consulting to global clients.
Meagan White - Senior Product Marketing Manager Acquia, INC
Meagan White is a senior manager of product marketing at Acquia, where she helps organizations digitally transform their business and customer experiences. She is passionate about helping brands maximize their digital efforts by crafting thoughtful, creative marketing strategies and campaigns that help them connect with their audiences in new ways. Her professional experience includes the creation and management of brand, storytelling, and digital marketing strategies for several startups and Fortune 1000 companies across a wide range of verticals.
Prior to Acquia, Meagan managed social media, content, and digital strategies for a content marketing agency. Later she joined Intralinks, a software-as-a-service provider, where she led global social media efforts, content, and corporate communications programs.